After more than a year of anticipation and speculation, Utah’s NHL team has officially unveiled its permanent identity: the Utah Mammoth.
Formerly operating under the placeholder name “Utah Hockey Club,” the franchise revealed its new moniker, logo, and uniforms early Wednesday morning, triggering an immediate reaction from fans and the broader hockey community. The name “Mammoth” pays tribute to the ancient creature that once roamed the region, connecting the team to the natural history of the Beehive State.
Tusks Up: Utah Mammoth Unveiled As New Mascot, Name For NHL Franchise
The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional video garnered over a million views within the first hour, with fans praising the strong and clean look of the new branding.
NHL teams like the Senators, Jets, and Blackhawks joined in online to welcome the Mammoth to the league’s growing roster of franchises. While the response has been largely positive, as with any major rebranding, reactions ranged from excitement to criticism, reflecting the passionate investment of the fanbase in Utah’s newest sports identity.
Here’s all the reactions:
A new Ice Age dawns. Introducing Utah Mammoth. #TusksUp pic.twitter.com/B2yuoflDRt
— Utah Mammoth (@utahhockeyclub) May 7, 2025
A closer look at our future jerseys. 🔎 #TusksUp pic.twitter.com/pQEtLpidMn
— Utah Mammoth (@utahhockeyclub) May 7, 2025
#Tusksup Here We GO! https://t.co/dDKSbcGGhQ
— Ryan Smith (@RyanQualtrics) May 7, 2025
It’s #TusksUp and we’re all in 🏔️🦣💜 pic.twitter.com/mvRPFNYcAT
— Utah Jazz (@utahjazz) May 8, 2025
The @NHL has a way of just getting it right. Great nickname, great uni’s! #Mammoth pic.twitter.com/proHUkN0Lb
— Kevin Connors (@kevconnorsespn) May 7, 2025
Love the Utah Mammoth name. Logos are solid. Can’t wait to see this mascot!
Name has to be Woolly, right? pic.twitter.com/Fgvghor662
— Darren Rovell (@darrenrovell) May 7, 2025
The @utahhockeyclub is looking sharp with their new Utah Mammoth branding! @KathrynTappen | @Rupper17 | #TusksUp | #NHLNow pic.twitter.com/ZT1U6FMmA2
— NHL Network (@NHLNetwork) May 7, 2025
we are now one animal away from the nhl having the holy trinity of the ice age films #TusksUp pic.twitter.com/fVSrWdPquw
— x – taylor (@taycarina) May 7, 2025
— Ottawa Senators (@Senators) May 7, 2025
— Chicago Blackhawks (@NHLBlackhawks) May 7, 2025
— Winnipeg Jets (@NHLJets) May 7, 2025
Love those mountain peaks in the new logo of the @utahhockeyclub #TusksUp pic.twitter.com/XyE459ZnTM
— Utah State Flag (@BeehiveFlag) May 7, 2025
Liking all the #TusksUp tweets pic.twitter.com/92KYEoINrs
— Ashley (@heyashtweeted) May 8, 2025
The mountains, the state outline, the tusks.
Elite mark. No notes. #TusksUp
pic.twitter.com/sK8onyU9WA— Tyson Hutchins (@tysonhutchins_) May 7, 2025
Love that the predators instantly became our rival #tusksup pic.twitter.com/C8uy5f8ukW
— CaveofMammoth (@CaveofMammoth) May 7, 2025
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Tusks Up: Utah Mammoth Unveiled As New Mascot, Name For NHL Franchise
