There have been some bad social media campaigns over the years, but this one might just top them all.
Kit Kat’s social media producer and graphic designer should heed the words of the company’s slogan “Give me a break” for their roles in an embarrassing social media blunder ahead of Super Bowl Sunday.
The company tweeted out “Anyone else have a best friend in the Super Bowl? No, just us?,” while tagging New England Patriots tight end Martellus Bennett with a picture of what they thought was his last name on a Kit Kat jersey.
Oooops.
Anyone else have a best friend in the Super Bowl? No, just us? @MartysaurusRex ??#MadeItToTheSuperbowl #KitKatBreak pic.twitter.com/TuAGvNdEaP
— Kit Kat (@KitKat_US) January 26, 2017
Hey Kit Kat, nothing like misspelling your “best friends” last name. Bennett made sure they heard about it, but luckily, the nine-year veteran and former second round draft pick responded in a playful way.
https://twitter.com/MartysaurusRex/status/824748359311310848?ref_src=twsrc%5Etfw
The twitter community quickly came to Bennett’s defense as well as took a couple of jabs at the candy maker for the epic fail.
if you were as close as you say you are, you should spell the man's name correctly.
— Mike Fitzgerald (@mfitz331978) January 26, 2017
I know how to spell my best friend's last name.
— Chad Forrest (@C_Forrest) January 26, 2017
I bet @Twix woulda got it right!
— Quick Draw McGraw (@El_Ka_Bong) January 26, 2017
Kit Kat admitted the mistake and made sure to apologize to most of the users who called them out too. Some of the tweets were playful, while some were just awkward.
someone is getting fired ?
— Kit Kat (@KitKat_US) January 26, 2017
we will give you back that T when you get the W #TTookABreak
— Kit Kat (@KitKat_US) January 26, 2017
What a save!
— Stephen Oleski (@stephenoleski) January 26, 2017
